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Customer Segmentation — RFM Analysis
Segmenting 4.35M customer contracts into 9 actionable cohorts with SQL-based RFM scoring, delivered as a 4-page Power BI dashboard for the CS team.
A selection of data engineering and analytics work, written up as case studies.
[0]
Segmenting 4.35M customer contracts into 9 actionable cohorts with SQL-based RFM scoring, delivered as a 4-page Power BI dashboard for the CS team.
[1]
Streaming lakehouse ingesting 7.7 GiB of viewing logs through Bronze/Silver/Gold Iceberg layers on MinIO, surfaced via a Grafana dashboard.
[2]
End-to-end Azure lakehouse turning FPT Play OTT search logs into meaningful insights for the analytics team.
[3]